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<?php
namespace Apptus\ESales\Connector\Report;
use Apptus\ESales\Connector\Time\Duration;
use Apptus\ESales\Connector\Time\TimeInterval;
use Apptus\ESales\Connector\Time\TimePoint;
class AdConversionReport extends Report {
public static function parse($data, \DateTimeZone $tz) {
$root = new \SimpleXMLElement($data);
self::checkElem($root, 'function');
self::checkElem($root->function, 'report');
$report = $root->function->report;
self::checkElem($report, 'time_interval');
self::checkElem($report, 'sections');
$res = Duration::parse($report->resolution);
$interval = TimeInterval::parse($report->time_interval);
$sections = array();
foreach ($report->sections->section as $sectionElem) {
if (!$sectionElem->getName() == 'section') {
throw new FormatException('Unknown element in XML: ' . $sectionElem->getName());
}
self::checkElem($sectionElem, 'ad');
self::checkElem($sectionElem, 'timeline');
$adElem = $sectionElem->ad;
self::checkElem($adElem, 'ad_key');
$adKey = $adElem->ad_key;
$ad = new Ad($adKey);
foreach ($adElem->children() as $attr) {
$name = $attr->getName();
if ($name !== 'ad_key') {
$value = $attr;
$ad->addAttribute($name, $value);
}
}
$avgCrCampaignElem = $sectionElem->avg_cr_campaign;
$avgCrCampaign = new Rate(self::parseDouble($avgCrCampaignElem));
$timeline = $sectionElem->timeline;
$crWithAd = new Timeline();
$crWithoutAd = new Timeline();
$crCampaign = new Timeline();
$len = count($timeline->slot);
if ($len > 0) {
$slot = $timeline->slot[0];
if ($slot->getName() != 'slot') {
throw new FormatException('Unknown element in XML: ' . $slot->getName());
}
for ($i = 1; $i < $len; $i++) {
$next = $timeline->slot[$i];
if ($next->getName() != 'slot') {
throw new FormatException('Unknown element in XML: ' . $slot->getName());
}
self::checkAttr($next, 'start');
$end = TimePoint::parse((string) $next->attributes()->start, $tz)->toMillis();
self::addToTimelines($crWithAd, $crWithoutAd, $crCampaign, $slot, $end, $tz);
$slot = $next;
}
self::checkAttr($slot, 'start');
$end = $interval->end($tz)->toMillis();
self::addToTimelines($crWithAd, $crWithoutAd, $crCampaign, $slot, $end, $tz);
}
$section = new AdConversionReportSection($ad, $avgCrCampaign, $crWithAd, $crWithoutAd, $crCampaign, $tz);
array_push($sections, $section);
}
return new AdConversionReport($root, $sections, $interval, $res, $tz);
}
private static function addToTimelines(Timeline $crWithAd, Timeline $crWithoutAd, Timeline $crCampaign, \SimpleXMLElement $slot, $end, $tz) {
$slotName = (string) $slot->attributes()->name;
$start = TimePoint::parse((string) $slot->attributes()->start, $tz)->toMillis();
$wAd = new Rate(self::parseDouble($slot->cr_w_ad[0]));
$crWithAd->append(new TimeSlot($start, $end, $slotName, $wAd));
$woAd = new Rate(self::parseDouble($slot->cr_wo_ad[0]));
$crWithoutAd->append(new TimeSlot($start, $end, $slotName, $woAd));
$campaign = new Rate(self::parseDouble($slot->cr_campaign[0]));
$crCampaign->append(new TimeSlot($start, $end, $slotName, $campaign));
}
private $sections;
private $resolution;
public function __construct(\SimpleXMLElement $asXml, array $sections, TimeInterval $interval, Duration $resolution, \DateTimeZone $tz) {
parent::__construct($interval, $asXml, $tz);
$this->sections = $sections;
$this->resolution = $resolution;
}
public function resolution() {
return $this->resolution;
}
public function sections() {
return $this->sections;
}
public function exportToExcel($file) {
$w = new ExcelWriter($file);
$w->cell('Conversion Rate for Ads')->nextRow();
$w->cell('Resolution')->cell((string) $this->resolution)->nextRow();
$w->cell('Time interval');
$w->cell($this->isoDateTimeFormat($this->timeInterval()->start($this->tz)->toDateTime($this->tz)));
$w->cell($this->isoDateTimeFormat($this->timeInterval()->end($this->tz)->toDateTime($this->tz)));
$w->nextRow();
foreach ($this->sections as $s) {
$w->nextRow();
$w->cell('Ad')->nextRow();
$w->cell('ad_key')->cell($s->ad()->key())->nextRow();
foreach ($s->ad()->attributes() as $a) {
$w->cell($a->name())->cell($a->value())->nextRow();
}
$w->nextRow();
$w->cell('Timeline')->nextRow();
$w->cell('Time slot')
->cell('CR with ad')
->cell('CR without ad')
->cell('CR for campaign')
->nextRow();
for ($i = 0; $i < count($s->conversionRateForCampaign()); $i++) {
$w->cell($s->conversionRateWithAd()[$i]->slotStartTime());
$w->cell($s->conversionRateWithAd()[$i]->value());
$w->cell($s->conversionRateWithoutAd()[$i]->value());
$w->cell($s->conversionRateForCampaign()[$i]->value());
$w->nextRow();
}
$w->nextRow();
}
$w->flush();
$w->close();
}
}