The SearchStatisticsReportSearchConversion type exposes the following members.
The proportion of sessions that resulted in a purchase of all sessions where this phrase was searched for in the specified time interval.
The number of sessions in which the phrase was searched for during the specified time interval.
The effect that this search phrase have on the overall conversion rate during the time interval specified. A positive impact means that the search phrase converted above average, while a negative impact means the phrase performed below average in conversions.
The search phrase.
The rank in the list of best/worst impact.